It’s time to “turn down the temperature” on divisive issues, says Mark Zuckerberg
Facebook will begin prioritizing the placement of local news in Facebook News feed, the company said today. The step means that you are more likely to see stories from your local newspaper or television station. While the changes are currently limited to the United States, Facebook plans to launches them globally.
Facebook said that it considers publishers “local” if their links tend to be clicked on “by readers in a tight geographical area.”
“People consistently tell us they want to see more local news on Facebook”.
CEO Mark Zuckerberg said in a post,
“Local news helps us understand the issues that matter in our communities and affect our lives.”
The move is latest in series of significant changes to the Facebook News Feed introduced since the beginning of the year. On Jan 11th, the company said it would begin prioritizing posts shared by friends and family over those shared by publishers. Facebook said it would begin taking into account how trusted a news source is when determining its ranking.
Why Facebook is promoting local news stories?
By promoting local news, Facebook could benefit regional publishers, who have historically struggled to reach audiences in the News Feed. It could also help reduce the spread of misinformation on pages that are designed to mimic local news sources. In 2016 a malicious site that calls itself the Denver Guardian published a story with the headline. The headline was “FBI Agent Suspected in Hillary Email Leaks Found Dead in Apparent Murder-Suicide,” and it was shared half a million times, likely in part because it appeared to be the work of a trusted local publisher.
But while they are likely to cheer the news, local publishers should manage their expectations. They are still competing for a shrinking number of clicks. Zuckerberg described this in his post. His blog says-this month amount of news in the News Feed would decrease from about 5 percent of the total to 4 percent.